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In the wave of the continuous development of intelligent driving, more and more intelligent devices are applied to different vehicles, the purpose is to better assist the driver in daily driving. Blind area is a big hidden danger of high incidence of vehicle accidents, so many drivers will install blind area detection equipment in their cars. Today, I would like to introduce the difference between the two commonly used blind area detection equipment.

Vehicle radar sensor

1. Objective: to protect vehicles from being scratched by obstacles;
2. It is impossible to distinguish pedestrians from common obstacles, and there is no difference in alarm, so drivers are prone to fatigue and reduce their vigilance;
3. It can only be triggered in specific scenes, such as left turn, right turn, reversing and so on. It can not be monitored when the driver forgets to turn on the turn signal or when driving straight.

Blid Spot Detection system(BSD)

1. Objective: to protect pedestrians from being crushed by vehicles;
2. It can automatically distinguish pedestrians and common obstacles, and only alert pedestrians to avoid blind area accidents;
3. It can identify common road pedestrians, such as pedestrians on foot, cyclists and motorcyclists;
4. It works continuously from ignition to flameout to provide pedestrian collision warning for drivers, which can prevent collision accidents when vehicles start;
5. When a pedestrian is identified, the driver is reminded to slow down and give way inside the vehicle, the pedestrian is reminded to give way outside the vehicle, and the two-way reminder improves the timeliness of giving way.

If you are looking for reliable OEM ADAS BSD manufacturer, please feel free to email [email protected], we will offer professional & customized ASAS BSD solution at reasonable price.

Guide: since last year, leisure auto has launched different series of advanced intelligent driving assistance system (ADAS) products for the aftermarket, 4S shop, front market, car factory and electronic manufacturer, which has attracted the attention of many businesses and car owners in the industry, and has been favored by many people. What is the charm of leisure auto ADAS?

Advanced intelligent driving assistance system (ADAS) has been used in foreign countries for many years, and there are a lot of data to prove its role in reducing the driving accident rate. At present, European and American countries all force automobile manufacturers to install ADAS technology on their automobile products, and only vehicles with ADAS technology can get the highest 5-star safety standard.

Although ADAS technology has been widely used in foreign cars, because of technology research and development and other reasons, few people know ADAS, and it has not been well popularized. With the development of intelligent vehicle and driverless technology, people pay more and more attention to safe driving. ADAS technology is in great demand in China. On March 7, 2017, the Ministry of transport organized and formulated the transportation industry standard safety technical conditions for operating passenger cars (JT / t1094-2016, hereinafter referred to as JT / T 1094 standard), which was formally implemented on April 1, 2017. In the standard, it is required that the operating buses over 9 meters must have lane departure warning and front collision warning (FCW), and the transition period of 13 months is given.

In 2012, several co founders of leisure auto started the ADAS project. At that time, there was no domestic enterprise that developed and produced ADAS technology. Through exchanges with many senior people in the automotive industry, domestic and foreign research and market analysis, and long-term attention to driverless technology, the co founders found such an opportunity of huge demand for ADAS technology in the domestic market. Set up R & D team to develop ADAS belonging to Chinese people. In the five years of technology development process, leisure auto products are gradually taking shape. It has launched different series of intelligent driving assistance system (ADAS) products for the aftermarket, 4S shop, front market, car factory and electronic manufacturers, which are concerned by many businesses and car owners in the industry and favored by many people

2012 “leisure auto ADAS system” design revolution storm

Driving safety is just a need, and it is the most concerned thing of every driver and every family. Globally, the leader of ADAS industry is Mobileye company of Israel. Its products are reliable in performance but expensive. They are only suitable for European and American markets and can not meet the needs of developing markets. To this end, with the dream of developing cost-effective ADAS products suitable for Chinese people, leisure auto team began to develop a high-speed vehicle platform with independent intellectual property rights in 2012. After repeated failures and continuous attempts, leisure auto ADAS system, a newly hatched pupa, broke out of the cocoon.

2013 “Pride auto ADAS system” trial production

In 2013, the team developed the basic model a based on DSP, combined with a number of auxiliary chips and special components, and carried out a large number of tests in Guangzhou Radio Group, electronic technology research and development (Shanghai) Co., Ltd. and Dalian Hualu Panasonic laboratory according to the requirements of vehicle specifications. Then, according to the prototype design, the team guided the pilot production of 600 sets in the Dandong factory of alpai club, And send to the sample car factory for testing.
2014: the upgraded a + model was successfully developed and made an amazing debut
In 2014, the upgraded a + model was developed on the basis of a model, and passed the vehicle specification test in Guangzhou Radio Group. With the cooperation of Neusoft group, the two products were tested on the road and in the real situation for a long time, and the samples were sent to the vehicle factory for testing.

2015 Excellent quality creates order legend

In May 2015, the upgraded a + intelligent driving assistance system was tested and adjusted in Yutong Bus Factory for about six months. In just three months, it won the order of Yutong Bus front loading market and successfully won the long-term supplier of its front loading market.
Leisure auto starts new mileage and focuses on Aftermarket
After winning the first supply order of Yutong Bus within three months after its establishment, leisure auto started a new journey.
In July, on the basis of the smooth development of automobile front loading market, we focused on the automobile rear loading market which has not been fully explored. In addition to all the advantages of the original function design of ADAS system, it also catered to the world trend of “small car becoming luxury car”, so that Volkswagen car can have “never lax co driver” like luxury car —-Adas advanced driving assistance system brings car users the same driving quality as luxury cars.
Leisure Auto “leisure Auto” Intelligent Technology Co., Ltd. officially launched
In March 2015, on the basis of successful product development, technical backbones took advantage of the heat and began to formally plan to set up a company to fulfill their dream of automobile driving safety. In this way, “leisure Auto” came into being.

2016 inheriting the vitality of the brand, personal mobile app officially entered the test

Inheriting the vitality and glory of the new brand leisure auto, the new smart phone afterloading app has officially entered the technical test. It enables individual car users to receive the warning from ADAS system in time through mobile phone while driving, and remind drivers to take corresponding protective measures.
The new smart phone afterloading app not only carries the excellent vitality of the new brand, but also boldly challenges and innovates under the premise of uncertain market prospect of automobile afterloading, striving to seek better technical guarantee for driving safety of individual automobile users.
At present, in the domestic ADAS market, Mobileye has the largest front loading coverage. Because it is expensive and not close to the people, it can not be widely promoted in the short term. This gives domestic ADAS enterprises a valuable opportunity, and leisure auto caters to this opportunity to launch its own series of products. Beyond Mobileye, every leisure auto people take this as their goal: independent R & D ; R & D is the way out for domestic ADAS enterprises to develop and grow. Only through R & R & D of ADAS with independent intellectual property rights can they stand in the market. Only in this way can the domestic ADAS industry get healthy development, and can they really go to the world and compete with Mobileye in the market.

If you are looking for reliable OEM ADAS manufacturer, please feel free to email [email protected], we will offer professional & customized ASAS solution at reasonable price.

Guide: this year is the first year of South Korea’s ADAS market. With the rapid development of the market, new industry applications are emerging.

In recent months, the South Korean government has strengthened its policies, increased subsidies for ADAS applications, and the market has shown an explosive trend.
Seven years ago, ADAS was just a vague concept for the general public, including some auto drivers. Now, this concept has been on the ground and has become a hot topic. It has also become a hot research and publicity project for many auto companies and parts companies. Tens of millions of vehicles in stock, hundreds of billions of equipment potential, and the cake of huge potential data mining market, with less than 5% penetration rate, ADAS must be the ultimate goal of many artificial intelligence and Internet enterprises. Before this year, South Korea’s ADAS market was like an undeveloped wasteland.

After entering this year, with the introduction of the new subsidy policy, the Korean market has broad prospects and good opportunities, attracting more and more Korean enterprises and private funds to enter the ADAS industry one after another. Some of them develop their own products, while others seek to carry out in-depth cooperation with powerful ADAS companies.

The main reasons for the exciting changes of Korean ADAS market are the enhancement of consumers’ safety awareness, the gradual decline of application models from high to low, the gradual improvement of ADAS technology, and the high government subsidies.

In the face of such an emerging market as South Korea, how to quickly enter and occupy the dominant position is the key.
How to play the Korean ADAS market? Despite the strong support of the South Korean government, is the threshold of the South Korean market really easy to enter? Not at all! As a powerful country in the electronic industry, the continuous testing of prototypes, the transplantation of various algorithms and technical communication protocols, etc., all need the cooperation of both sides, especially the product quality inspection is a little careless, and all lose.

If you want to enter the afterloading market of South Korea ADAS, you often have to meet the following conditions:

·The major customers in the aftermarket also require the suppliers to carry out strict vehicle inspection. This kind of inspection often costs a lot, and the time cycle is often more than one year, which is the first obstacle that ordinary entrepreneurial teams can not achieve;

·Adas suppliers are required to accumulate sufficient technology and experience in the field, especially the supply cooperation with large vehicle manufacturers. Japanese and Korean enterprises attach great importance to supply experience, and it is difficult for suppliers who have not entered the front loading system to enter the large fleet management system and 4S shop system. This is another fatal obstacle for ordinary small companies;

·Strict road test; as a large number of electronic products production country, South Korea has a lot of experience in the development of technology, fully aware of the huge differences and uncertain risks between demonstration prototype and formal products; therefore, the large fleet management system and 4S shop system rarely accept the supplier demonstration prototype, but only accept the road test of formal products, which leads to small and medium-sized ADAS developers being screened Outside the supply chain;
The price requirement is about US $400, which often includes ADAS, AVM and other functions of vehicle management.

At present, the start-up teams of ADAS in South Korea include the R & D teams of many universities including Hanyang University, and small entrepreneurial teams such as PLK, movon and adasi.

Solution case 1: team management giant + Leisure auto = 40000 ADAS per year

The market is developing rapidly, but there are few local enterprises to choose from. Under the current situation, many large and medium-sized South Korean users choose to cooperate with overseas institutions. In March this year, a powerful fleet management enterprise in South Korea cooperated with leisure Auto to provide a new ADAS system for 60000 large vehicles in South Korea in the next 30 months. The new system is based on the core ADAS scheme of leisure auto, combined with the requirements of night vision function and fleet management, and the key points of insurance UBI, providing new highlights for industry applications.

In the cooperation, leisure auto will provide core modules, overall solutions, system communication protocols and mobile phone software API, and South Korea will carry out demand integration, product integration, industry application access and data center construction.

Through this kind of cooperation, some Korean enterprises have overcome the problem of product development cycle, and at the same time, they have directly stepped into the list of top ADAS application suppliers.

One side of the cooperation is South Korea’s largest fleet management company, whose market share accounts for half of South Korea’s market. Its international sales channels cover three major markets in Asia, Europe and the United States. Driven by the new system, its market share and technical advantages are further strengthened. On the contrary, leisure, the other side of the cooperation Auto, as a small team, has the strategic defects of small scale and weak influence. On the other hand, it has a wide range of products and a high degree of maturity. It began to supply some car factories with front-end equipment two years ago. It urgently needs to expand its role from tire2 to the industrial chain.

As a leading enterprise in the domestic ADAS industry, leisure auto is determined to enter the Korean ADAS market, which almost has a huge impact on the industrial structure of smart cars. This seemingly sudden and silent cooperation is actually an important step in the market layout of leisure Auto

Leisure auto said that the technology development cooperation with South Korean companies is an important attempt to enrich the realization path of ADAS products and accelerate the internationalization of ADAS series products. Through this type of cooperation, the two sides complement each other and set up a new cooperation mode for other ADAS demanders and providers.

Leisure Auto ADAS

1. Safety. In the road test and benchmarking test of Mobileye and leisure auto, both sides adopt the formal products that have passed the certification, and conduct the unified test in the daytime, dark light, dark urban roads, rural roads and expressways, respectively. The matching rate of alarm rate of both sides is very high, and their conventional performance is almost the same.

2. Easy to install. In the installation and benchmarking test of Mobileye and leisure auto, both sides adopt the formal products that have passed the certification and are installed by the personnel of the same level respectively. The installation speed of leisure auto is obviously faster than that of Mobileye, and it only takes 15 minutes for the installation of leisure auto ADAS to be successful, convenient and fast.

3. Reliable. Leisure auto products have good stability. In addition to the conventional electrical test, it has also been tested by temperature cycle, vibration, salt spray, environment and other tests, and has good adaptability.

4. Cost effective. Mass production products must solve the problem of cost control. Leisure auto aims to make luxury goods affordable to ordinary families, and has an advantage in price over similar products.

Current situation of Korean ADAS Market

In South Korea, local driving habits, traffic regulations and road condition information will determine the application of ADAS. In 2009, the government implemented the policy of turning off all street lights at night, because of light pollution, people protested; South Korea’s future demand is obstacle recognition and night vision; South Korea’s ADAS is very expensive, but the price in China is a fraction of South Korea’s; South Korea’s government has a higher subsidy for ADAS industry.

This series of factors, inevitably, directly affect the occupation of Korea ADAS market by leisure auto.

The export road of leisure auto Adas

In the past two years, before cooperating with Korean companies, leisure auto ADAS has contacted with other multinational enterprises, and the process is very smooth. At present, the export pattern of leisure auto spans the Eurasian continent, and even extends to Europe and the United States and other countries. As the public is not very familiar with leisure auto ADAS, such a huge overseas layout is not very eye-catching. Looking back at these layout moves, we find that leisure auto has already made a subtle plan and overall plan for the overseas market, which is unexpected.

summary

With the smooth development of this cooperation, leisure auto, which has just been established for more than two years, is undoubtedly a big bomb in the hot ADAS industry. Leisure auto has entered everyone’s field of vision with a posture of “falling from the sky”. For South Korea, this cooperation with leisure auto is also full of new opportunities.
The automotive electronics industry has never been a simple battlefield, with high barriers and strict safety requirements These factors have always frustrated many enterprises that want to join. Whether leisure auto can effectively integrate resources from all sides and fully open the Korean ADAS market with the help of Korean enterprises needs to be tested in the future. We’re looking forward to it.

If you are looking for reliable OEM ADAS manufacturer, please feel free to email [email protected], we will offer professional & customized ASAS solution at reasonable price.

Guide: when many navigator, car engine and HUD manufacturers are selling, they will meet the requirements of car manufacturers and 4S shop groups to add ADAS function (advanced intelligent driving assistance system) to their products. It can be separated as a mountain. ADAS sounds very professional, and it’s not easy to do. Car manufacturers and 4S shop group users who need to add ADAS function have urgent requirements on development time: they usually only need about 2 months. If they can’t complete the order on time, it may affect the order. What should we do?

Can we develop an ADAS product in 60 days?

is that true? Yes, it can. Here’s a real example:

A foreign manufacturer of automotive electronic products needs to add ADAS function to the new products, which is required to meet the vehicle specification, and provide the prototype within 2 months. This manufacturer’s strategy is: it costs a lot of manpower, material resources and financial resources to independently develop ADAS functions. It seeks to cooperate with existing ADAS suppliers, integrate a mature ADAS product into its own product, and quickly complete the development, so that it can deliver the product as soon as possible.

First contact, determine strategy

The auto electronics manufacturer first looked for partners in its own country. Some of its ADAS manufacturers focused on algorithm development, but they did not form real products; some of them had ADAS products, but they did not carry out vehicle specification test. We have not found a suitable partner in our country.

In January 2017, the auto electronics manufacturer went to China and found us. After analyzing the products of Leisure Auto, it was found that they were very consistent with the manufacturer’s strategy

First, Leisure Auto has an ADAS product – M1 module, which realizes the functions of LDW and FCW in ADAS in a closed way, and can output only by power supply; M1 module has flexible output, and can select can, UART, high and low level, etc;

Second, better still, this module has passed the vehicle regulations. The internal identification software of the module is provided by Leisure Auto, or by the user himself, or by a third-party software. The size of the module is also ideal, about 50 mm x 70 mm.

Customize the scheme and confirm the cooperation

Therefore, the foreign automobile electronics factory decided to adopt a plan: to embed the M1 module of Leisure Auto into one of their existing products, so as to form a new product. In the new products, the foreign automotive electronics factory designed the motherboard on the basis of the original products, and the M1 module of Leisure Auto was used as the black box to independently realize the ADAS function; the motherboard already had UART interface, which could communicate with M1.

In the scheme of foreign automotive electronics factories, the parts related to ADAS that need to be provided by Leisure Auto include:

First, Leisure Auto provides ADAS related supply chain solutions, such as cameras and alarms;

Secondly, Leisure Auto makes use of its advantages in on-board electronic equipment to provide power supply, EMC and EMI reference solutions that have passed the vehicle regulations, and assist in certification;

Third, ADAS software is composed of two parts – identification software and alarm strategy software. Identification software is the foundation, but the alarm strategy changes a lot according to the type of car, the requirements of the car factory and the end user. In this cooperation, the alarm decision software is written by Leisure Auto, which is embedded into the main board as a module;

Fourth, the way of warning, such as honking the horn or shaking the seat, is handled by this foreign automotive electronics factory.

Through this scheme, the foreign company can realize the formal ADAS products in the shortest time, saving a lot of costs.

60 day cooperative development process

The process of new product development of Leisure Auto is basically controlled to produce the engineering prototype within 2 months. The schedule is as follows:

In the first 30 days, both sides carried out at the same time. While designing the motherboard, according to the final customer’s requirements, Leisure Auto further reduced the existing M1 module from 50 mm x 70 mm to 50 mm x 50 mm, and changed the position of various interfaces to become M2 module. Although the interface position changed, the interface type and communication protocol remained unchanged.

At the same time, the software personnel of both sides began to touch the agreement, using the original products of both sides to carry out the joint debugging of communication protocol, so as to do all the preparatory work well.

On the 35th day, the engineering prototype of M2 module came out, and the new motherboard of the foreign automotive electronics factory also came out. It began to formally assemble and debug. While carrying out the software and hardware, it refined the structure and shape. Of course, a little reservation was left in the structure. What if the hardware needs to be changed in the future?

Day 50, everything’s out! Motherboard hardware and software, M2 hardware and software, 3D printing shell, camera also determined the model, only the road test!

In the first five days of road test, problems appeared intermittently, and ADAS had no problem. However, the new software of the motherboard of foreign automotive electronic products manufacturers was brand new, and there were still some bugs. The staff of Leisure Auto mainly cooperated and helped; they took the burner on the car and changed it while testing. On the 57th day, the car started to run smoothly. The car kept running on the road. When it was time to call the police, there was no noise when it wasn’t time to call the police. Looking at the recognition image, it was perfect, not to mention how happy it was!

Especially when the new algorithm is tested, the recognition distance is much farther than that of Mobileye in the United States. Let’s not mention the surprise in our hearts. For most cars, our new algorithm is far more recognizable than Mobileye. There are some cars with special colors and shapes that can’t match Mobileye. We’ll adjust this one after we go back.

In this way, 60 days out of a very decent engineering prototype, the next period of time, used to pass the car gauge.

To sum up, to complete such a task within 60 days, in addition to the original good foundation, it is very important for both sides to work hard and cooperate with each other at the same time without wasting time! When it’s time to complete the design, when it’s time to produce the prototype, and when it’s time to write the software, there’s almost no waste. This is the key.

Postscript

To add another word, several people who participated in the road test, whether Chinese or foreigners, all changed afterwards – their driving has obviously become standardized; no wonder ADAS “beeps” every time they drive dangerously. After a few days, the old driver naturally becomes a good driver.

In the second half of the year, the new products of Leisure Auto began to ship in large quantities. The goal of Leisure Auto is to make drivers safer. Even if we have saved a person from an accident, our hard work is worth it!

If you are looking for reliable OEM ADAS manufacturer, please feel free to email [email protected], we will offer professional & customized ASAS solution at reasonable price.